South Haven/Van Buren County Convention & Visitors Bureau

Executive Director – Job Description


The South Haven/Van Buren County Convention & Visitors Bureau (SHVBC CVB) is a private, non-profit organization responsible for the promotion of South Haven and the surrounding area as a travel destination.

The mission of the SHVBC CVB is to grow the tourism economy for the benefit of our Lodging members and to promote tourism and convention business within the Assessment District.  In addition, the purpose of the SHVBC CVB is to attract transient guests through the promotion of permanent attractions, events or projects in any service, functions and/or activity which is intended to achieve this purpose.

The Executive Director position manages all operations and activities of the SHVBC CVB, including responsibility for implementing and leading programs and services designed to further the SHVBC CVB's mission of attracting overnight visitors to the area, increasing lodging and tourism spending, expanding the number of off-season visitors, leading community destination development initiatives and increasing rates of return visitation.  Below is a summary of key responsibility areas for this position:

  •  Organizational leadership:

Includes long term organizational strategic planning; leadership of related projects and initiatives; coordination of development and execution of annual marketing and administration financial plans; leveraging use of internal and external resources for program development and execution; engagement of local community leadership and organizations to promote the mission of the SHVBC CVB.


  •  Human Resource management:

Includes staffing planning and administration; direction and leadership of staff activities; annual performance evaluations; formal and informal Board interactions; annual Board elections; planning, coordination, and administration for Board committees; ongoing review and updates of Board governance documents and controls.



  •  Marketing and Advertising development and creative:

Includes marketing program development and coordination: brand identity and messaging; creative development for use in different media types; use of outdoor advertising, print media, digital advertising and other media types as appropriate; collateral material development & distribution coordination; social media, blog, newsletters and other engagement programs; event development and planning; member promotional program development and execution; website updates and effectiveness; and local brand building initiatives. Also includes ongoing research of innovative and creative brand marketing ideas and approaches.


  •  Analytical and Analysis:

Includes ongoing reporting and evaluation of data: Google analytics, website performance, Jackrabbit booking data, digital program data, referral information – with plan and directional adjustments as appropriate.  Also, ongoing financial planning and analysis/updates and recommendations/adjustments to Board.


  • Communications and Advocacy:

Includes Board and member communications; member training and development programs; overseeing external communications media including newsletters and social media programs; community engagement initiatives; and developing relationships with external media, i.e.., TV, print and travel influencers to promote tourism efforts. Also, includes local and state leadership and advocacy on issues impacting tourism growth.


  • Administration:

Includes Board and member updates, bill processing and payments, accounting and audits, assessment collection coordination, meeting agendas and minutes, staff coordination, member issue resolution.  Also includes management of other marketing and office purchasing programs, contracts, and administration.  Ensure adherence to State Regulations and P.A. 59 laws, accounting standards, and Board bylaws/regulations.


Preferred Skills/Experience:


Four-year degree from an academic institution: tourism, marketing, or business major preferred; several years of related experience with a strong working knowledge of the tourism industry. Knowledge of marketing, business theories, practices, and procedures. Knowledge of budget development skills to administer the budget and allocate limited resources in a cost-effective manner. Excellent verbal, written and presentation skills. Strong interpersonal and leadership skills. Experience in supervision with proven ability to recruit, train and develop staff. Travel may be required on a limited basis.


A cover letter and resume can be submitted for consideration at or mailed to the South Haven Visitors Bureau, Attention: Human Resources, 546 Phoenix Street, South Haven, MI 49090. The deadline to submit resumes is February 12, 2021.



Equal Employment Opportunity

It is the policy of the SHCVB CVB to be an equal opportunity employer. The Bureau's objective is to recruit, hire, train, and promote persons in all job classifications without regard to race, creed, color, religion, sex, age, non-job-related handicap or disability, national origin, disability, marital status, veteran status, or any other status or condition that may not be lawfully used as the basis for employment decisions.

South Haven/Van Buren County Convention and Visitors Bureau
546 Phoenix Street
South Haven, MI 49090
Phone: 269 637-5252